Parkinson’s Unity Walk

Following its transition into an officially owned Michael J. Fox Foundation event, the 2026 Parkinson’s Unity Walk underwent a strategic rebrand after decades with the same logo. Rather than creating a static mark, I developed a flexible identity system built around the “U” shape, a symbol of unity and community. The redesign earned a GDUSA Award for Identity Design and supported a successful fundraising event that generated $1.2 million for Parkinson’s research.