All Grit. No Quit.

Developed integrated launch activations for All Grit. No Quit., The Michael J. Fox Foundation's landmark campaign rallying supporters around the urgent pursuit of a cure for Parkinson’s disease. By translating the campaign’s bold message into cohesive, multi-channel experiences, I helped drive awareness, engagement, and donor participation in support of the Foundation’s ambitious $5 billion fundraising goal to accelerate breakthroughs in Parkinson’s research.